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About
About us - experience
Everything starts by understanding your objectives, and developing the right plan that will take your business in the direction you want.
Cygnus Business has been set up by founding Director Andy Craig to provide growing companies with access to relevant expertise and resource as needed to develop their businesses.
With over 30 years experience in the Business Services and Office Products industry – 20+ at senior Board level, in the UK and Europe, Andy has extensive contacts throughout the wider support services industry, and across most business disciplines.
“As a marketing, sales and business development professional with extensive commercial experience, I understand the challenges, risks and opportunities businesses face as they develop.”
Tackling these challenges, and helping clients deliver and achieve their objectives - is our objective.
Connect with Andy on Linkedin
Resource and Experience
Resource and experience can incorporate all or some of the following areas – but let us work with you to map out the right route to take.
- Marketing, Merchandising and Brand Management; (Strategic planning, internal and external communication, new product and service deployment, PR and promotional campaigns and Event Management); vendor and supply chain management
- New Business Development, (Breaking into the B2B private and public sectors, from business preparation to commercial modelling, pipeline development, presentation and contract bid management), and ongoing contract management and review.
- Business Integration and change – project management of system or process change, maximising market penetration, improving profitability and achieving sustainable business growth.
- Acquisition plans (target research, initial approaches, due diligence, the purchase process and post acquisition business integration and development).
- Business Risk and Opportunity Management – helping to de-risk your business plans and corporate obligations, and make sure we can recognise and prioritise opportunities against the right ROI.
Why Cygnus?
It’s easy to go with the flow, but to make progress against the flow requires something extra. Making real progress when others can’t can create significant competitive advantage.
The swan is capable of making great progress upstream – displaying a calm unruffled appearance. Beneath the surface it works hard to get where it wants to be.
Cygnus Business aims to help businesses calmly achieve more against the flow, to gain competitive advantage.